Name: Your Leadership Brand & Voice (EMEA)
Start: 2026-03-12T12:00:00+00:00
End: 2026-03-12T13:15:00+00:00

EMEA

WeQual Rising Leaders:  Your Leadership Brand & Voice

Strong leaders are not only judged on what they deliver, but on how they are known across the organization. Visibility is not vanity or self-promotion. It is a leadership responsibility that shapes trust, credibility, and opportunity.

This session is for Rising Leaders who want to strengthen their leadership brand and accelerate personal, professional, and business impact.

Your leadership brand already exists. It is defined by how others experience you in key moments and decisions. Organizations also hold unspoken expectations about what leadership looks and sounds like, which influence who is heard, trusted, and recognized.

Using the PIE model (Performance, Image, Exposure), this session reframes visibility as a leadership duty. You will clarify what you want to be known for, sharpen how you articulate your value, and use visibility intentionally so your impact is understood, not assumed.

This clarity strengthens credibility, builds momentum, and creates the foundation to extend influence through relationships and working together.

Wencke Visser – is a strategic business leader with deep experience in driving product innovation, operational excellence, and scalable growth across complex global environments. Known for leading design-to-value initiatives that delivered significant portfolio impact and savings, she combines expertise in innovation, R&D, digital transformation and commerce, with a pragmatic focus on outcomes and people. Wencke’s leadership spans diverse sectors, where she has built teams, influenced stakeholders, and championed solutions that accelerate performance and organizational impact. Her approach blends strategic clarity with execution agility and a strong commitment to inclusive, high-impact leadership.

Takeaways: 

 Clarify what you want to be known for

Understand how you are perceived

Use visibility with intent

Strengthen credibility and presence

Extend impact through others

Wencke Visser

Head of Development Linoleum at Forbo Flooring Systems

Wencke Visser is a strategic business leader with deep experience in driving product innovation, operational excellence, and scalable growth across complex global environments. Known for leading design-to-value initiatives that delivered significant portfolio impact and savings, she combines expertise in innovation, R&D, digital transformation and commerce, with a pragmatic focus on outcomes and people.

Wencke’s leadership spans diverse sectors, where she has built teams, influenced stakeholders, and championed solutions that accelerate performance and organizational impact. Her approach blends strategic clarity with execution agility and a strong commitment to inclusive, high-impact leadership.

Emma Hicks

WeQual

SVP, Product & Learning

Emma is an experienced strategic leader specializing in professional development at
C-suite and senior management levels. With over 20 years’ experience across global sectors, she brings deep expertise in leadership education and a genuine passion for continuous professional growth.

A Fellow and Advisory Board Member of the Learning and Performance Institute (LPI), Emma also holds certifications from the Institute of Directors (IoD) and the Association for Talent Development (ATD) and previously served on the Education Committee of the European Confederation of Directors Associations (ecoDa).

Before joining WeQual, Emma spent nearly a decade with the IoD, shaping the strategic direction of its global executive programs, including the prestigious Chartered Director qualification. She later joined HR technology company Connectr, first as interim COO and then as Chief Commercial Officer, leading its mission to build more inclusive leadership pipelines.

Earlier in her career, Emma held senior roles with Reed Learning, designing and delivering internationally recognized qualifications for more than 100 corporate and academic partners.

At WeQual, Emma leads the global membership and program function. Creating communities where senior leaders connect, reflect, and develop through shared experience. Her work aligns with her core purpose: Helping individuals achieve their career goals and enabling organizations to succeed through inclusive, effective leadership.

Outside of work, Emma has a young family — Joshua (10), Jasmine (7), and Monty the cockapoo (3) — who keep her active, grounded, and grateful.