WeQual Rising Leaders: Your Leadership Brand & Voice
Strong leaders are not only judged on what they deliver, but on how they are known across the organization. Visibility is not vanity or self-promotion. It is a leadership responsibility that shapes trust, credibility, and opportunity.
This session is for Rising Leaders who want to strengthen their leadership brand and accelerate personal, professional, and business impact.
Your leadership brand already exists. It is defined by how others experience you in key moments and decisions. Organizations hold unspoken expectations about what leadership looks and sounds like, and these influence who is heard, trusted, and recognized.
Using the PIE model (Performance, Image, Exposure), this session reframes visibility as a leadership duty. You will clarify what you want to be known for, sharpen how you articulate your value, and use visibility intentionally so your impact is understood, not assumed.
This clarity strengthens credibility, builds momentum, and creates the foundation to extend influence through relationships and working together.
Dawn Jones – Former Vice President of Social Impact; President, Intel Foundation Dawn brings a powerful perspective on leading from any position, illustrating how a clear leadership brand, credibility, and intentional visibility can drive enterprise impact and accelerate career progression.
Takeaways:
- Clarify what you want to be known for
- Understand how you are perceived
- Use visibility with intent
- Strengthen credibility and presence
- Extend impact through others

