Name: Rising Leaders | Use Your Courage to Build Confidence and Gain Control (EMEA)
Start: 2025-02-18T10:00:00+00:00
End: 2025-02-18T12:00:00+00:00

EMEA

Rising Leaders

Do you know the difference between courage and confidence?

We often think of those we admire as being more confident—but are they? Perhaps what you admire most about someone arose from an action they were terrified of taking. The truth is that confidence isn’t a prerequisite for brave actions. Courage, simply the willingness to act despite fear, is what builds confidence.

In this session, we’ll unpack this essential difference. Knowing when to act out of courage rather than confidence can be transformative—building self-assurance and giving you greater control over your career.

Guest Speaker

Patricia Amaro, Global General Manager of eB2B and New Business Platforms at Mars

Patricia will share how courageous choices have shaped her career, even when they didn’t feel at all confident.

You’ll learn practical tips for tackling challenges head-on and pushing beyond your perceived limits. Plus, bring your questions for an interactive Q&A and connect with others in breakout sessions designed for honest, practical conversations.

RSVP to your calendar invitations!

Patricia Amaro

Mars

Global General Manager of eB2B and New Business Platforms

Patricia Amaro is the Global General Manager of eB2B and New Business Platforms at Mars, where she leads the development of digital solutions for B2B commerce and explores innovative business models to drive growth and efficiency. Under her leadership, Mars has achieved exceptional results, including driving online sales up to 34%, delivering 25% incremental growth, and tripling profitability across key markets.

Since joining Mars in 2021, Patricia has been instrumental in redefining how the company approaches digital commerce. Her ability to balance immediate business priorities with emerging technological opportunities has positioned her as a leader in sales digitization and platform innovation.

Before joining Mars, Patricia held senior roles at Unilever and Reckitt, where she led digital transformation initiatives that significantly enhanced e-commerce capabilities and contributed to long-term business success.

A Stanford alumna currently pursuing a master’s in Artificial Intelligence, Patricia combines her technical expertise with her strategic vision to drive impactful digital transformation. Her extensive experience across industries has established her as an expert in the evolving field of e-commerce and B2B platforms.

Patricia resides in Madrid, Spain, where she enjoys traveling, immersing herself in new cultures, and staying active.

In 2020, Patricia was recognized as the winner of the Digital Impact category at the EMEA WeQual Awards, celebrating her outstanding contributions to digital transformation. She is also a lifetime member of WeQual Executives.

Emma Hicks

WeQual

VP of Memberships and Programs

Emma is an experienced strategic leader, specializing in professional development at C-suite and senior management levels. With a track record for delivering solutions across a broad range of global sectors and industries, Emma brings a wealth of experience and a deep passion for continuing professional development.

Emma is a Fellow and Advisory Board Member of the Learning Performance Institute (LPI), holds certifications from the Institute of Directors (IoD) and Association for Talent Development (ATD), and is a former Education Committee member at the European Confederation of Directors Associations (ecoDa).

Emma spent nearly a decade with the Institute of Directors leading the strategic direction of the IoD’s global professional development courses including the prestigious Chartered Director qualification. After leaving the IoD, Emma joined HR technology and services company, Connectr, initially as interim COO, and then permanently as Chief Commercial Officer. Now, Emma is Director of Global Membership and Programs at WeQual, an organisation on a mission to drive equality in the world’s largest organisations. Emma’s role at WeQual aligns beautifully with her core values and purpose – supporting women and all talent to achieve their career goals, and organisations to thrive through inclusive leadership practice.
Emma also spent five years with Reed Learning as their Strategic Partnership Manager, working with over 100 clients, external partners, and awarding bodies. During this time, Emma also designed and delivered learning programs, including internationally recognized qualifications.

Outside of WeQual, Emma has a young family (8-year-old Joshua, 6-year-old Jasmine, and a recent ‘furbaby’ addition, Monty the cockapoo), who keep her equally busy, active and above all grateful.