Name: How to Become a More Effective Leader (AMER)
Start: 2025-06-17T18:00:00+01:00
End: 2025-06-17T20:00:00+01:00

AMER

You’re in charge. But are you leading?

Leadership isn’t about giving orders. It’s about:

Setting a clear vision
Inspiring others to follow it
Empowering people to do more than they thought possible

So how do you move from managing to leading? Let’s find out.

Guest speaker:

Vanina Marcote, Global Go-to-Market Leader, IBM Consulting, IBM

At one of the world’s most recognized software companies, Vanina is an accomplished marketing executive with over 18 years’ experience working across global markets. Her core principles include empowering teams, customer centricity, partner alignment and leveraging technology for growth.

Expect to learn:

How to shift from managing tasks to leading with vision
Simple ways to inspire and empower your team
Practical tips to build trust and drive results across teams

Hear Vanina’s take on what it really takes to lead—not just manage—and why mindset makes all the difference.

Vanina Marcote

IBM

Global Go-to-Market Leader, IBM Consulting

Vanina Marcote is an accomplished marketing executive with over 18 years’ experience driving growth, from brand to demand, across global markets. She is passionate about creating real business impact through strategic marketing.

With strong experience across software, services, infrastructure and consulting, Vanina has helped businesses ranging from $10 million to $60 billion in revenue to scale, innovate and grow. Her expertise lies in transforming marketing into a true growth engine (driving consistent double-digit growth for both new client acquisition and client expansion) while building high-performing teams.

Vanina is also a Forbes Council Member.

Vanina’s core principles:

• Empowering teams first: Success starts with people. She cultivates high-performing, decision-maker teams.
• The client at the center, always: Ensuring value-added at every single journey touchpoint.
• Challenging the status quo: Growth happens when we push boundaries, experiment, learn and iterate.
• Flawless execution: Details and speed matter.
• Data & AI at the core: Leveraging insights and automation to optimize every single marketing effort.
• Tight sales & partner alignment: Outcomes are delivered when teams move as one.

Emma Hicks

WeQual

VP of Memberships and Programs

Emma is an experienced strategic leader, specializing in professional development at C-suite and senior management levels. With a track record for delivering solutions across a broad range of global sectors and industries, Emma brings a wealth of experience and a deep passion for continuing professional development.

Emma is a Fellow and Advisory Board Member of the Learning Performance Institute (LPI), holds certifications from the Institute of Directors (IoD) and Association for Talent Development (ATD), and is a former Education Committee member at the European Confederation of Directors Associations (ecoDa).

Outside of WeQual, Emma has a young family (8-year-old Joshua, 6-year-old Jasmine, and a recent ‘furbaby’ addition, Monty the cockapoo), who keep her equally busy, active and above all grateful.

Ovin Mohan

WeQual

Director of Leadership Development

Ovin Mohan has coached over 1000 senior leaders representing the world’s largest companies. As a result, he is recognized as a “Brilliant” (CPO – JustEat), “Exceptional” (CTO – Prologis), and “Amazing” (CFO – Holcim) Executive Coach.

He has created award-winning coaching programs for Apple and received five-star feedback from 360-degree Coaching at Christie’s for leaders C-suite -2. He is a guest lecturer on various MSc programs focusing on strategic leadership development. He advises on a Board that informs the training for the leading coaching training company in the US. Ovin has led large-scale leadership development programs for NATO, the NHS, Barclays, and HSBC and has lived and worked in Chicago, NYC, Valencia, and London.

He was previously Head of Leadership Development, managing the largest CMI centre in the UK, delivering and assessing leadership capabilities up to PhD level. He also designed the curriculum for the Institute of Leadership and Management at L7 (MSc equivalent), which received an “Outstanding” award from ILM.

As a former athlete, in both martial arts and football, his approach to leadership development is driven by teaching deliberate practice of tools, providing feedback to refine those skills, and holding the highest standard of competitive accountability. This is further strengthened by his master’s in occupational psychology.